Project Overview
Orange Tree, a premium furniture and decor brand, wanted to scale its e-commerce operationsincrease organic traffic, and drive higher ROI through paid advertising.
Search Engine
Optimisation
– Conducted comprehensive keyword research targeting high-volume, low-competition terms.
– Implemented technical SEO improvements, resolving all critical site errors.
– Optimized product pages with detailed descriptions, high-quality images, and structured data.
– Built high-quality backlinks, boosting domain authority.
– Created content hubs for targeted keywords like “center table,” “wooden chairs,” and “floor lamps.”
Ecommerce PPC Service
Paid Advertising (Google & Meta Ads)
– Launched highly optimized Google Shopping and Search campaigns, focusing on best-selling products.
– Utilized dynamic remarketing campaigns to re-engage website visitors.
– Designed tailored Meta ad campaigns targeting segmented audiences based on demographics and behavior.
– A/B tested ad creatives and bidding strategies for continuous improvement.
Result: Consistently achieved 6x-8x ROAS, generating over ₹2 Crores in revenue.
Website Development
and Optimization
– Designed and launched a new Shopify website with a clean, user-friendly layout.
– Implemented CRO techniques, including optimized landing pages and simplified checkout processes.
– Added trust-building elements like reviews, FAQs, and live chat for customer support.
Result: Improved conversion rates significantly, leading to higher sales.
Key Achievements
- Organic Traffic Growth: Boosted monthly traffic from 6,000 to 25,000 through robust SEO strategies.
- Paid Ads ROI: Consistently achieved 6x-8x ROAS, with over ₹2 Crores in revenue generated.
- Conversion Rate Optimization: Significantly increased conversion rates through website improvements.
- Local SEO Success: Enhanced local visibility, resulting in increased foot traffic and store engagement.
Impact on the Business
